Ganadores 2025
UNLUCKY MENTIONS
LUX AUDIO | CAMPAIGN
COMMUNITY KING
LUX CYBER & MOBILE | SOCIAL MEDIA
REPORT THIS AD
LUX CYBER & MOBILE | SOCIAL MEDIA
LAG OR BAD
LUX CYBER & MOBILE | GAMES
LIVING IN A PIZZA
LUX PROMO & ACTIVATION | SERVICES
COMMUNITY KING
LUX PR | PRODUCTS
MAGNUM CAPPUCCINO
LUX PRINT CRAFT | BEST USE OF ILLUSTRATION
LIVING IN A PIZZA
LUX CYBER & MOBILE | CAMPAIGN
COMMUNITY KING
LUX SMART STRATEGY | MEDIA IMPLEMENTATION
LIVING IN A PIZZA
LUX SMART STRATEGY | SERVICE BRANDS
LAG OR BAD
LUX PROMO & ACTIVATION | SERVICES
LIVING IN A PIZZA
LUX DIRECT | CAMPAIGN
EFFORT DEFINES YOU
LUX VIDEO CRAFT | BEST AUDIOVISUAL OVER 60 SECONDS
ETAPA: CUENCA 2040
LUX VIDEO CRAFT | BEST AUDIOVISUAL OVER 60 SECONDS
RUIDO BLANCO
LUX AUDIO CRAFT | BEST USE OF ORIGINAL MUSIC & JINGLE
PIDE YA
LUX PRINT CRAFT | BEST USE OF ILLUSTRATION
OCEANS WITH TRYPOPHOBIA
LUX PRINT CRAFT | BEST USE OF ART & DIGITAL COMPOSITION
DESPIERTA TU PASIÓN
LUX VIDEO CRAFT | BEST AUDIOVISUAL UNDER 60 SECONDS
PRICELESS WALL$
LUX CYBER & MOBILE | SOCIAL MEDIA
REALTY FOR GAMERS
LUX CYBER & MOBILE | GAMES
REALTY FOR GAMERS
LUX SMART STRATEGY | PRODUCT BRANDS
OCEANS WITH TRYPOPHOBIA
LUX PRINT | CAMPAIGN
BARCOS
LUX PRINT | CAMPAIGN
REALTY FOR GAMERS
LUX PROMO & ACTIVATION | PRODUCTS
LAG OR BAD
LUX DIRECT | EXPERIENCE
PESO INVISIBLE
LUX FOR GOOD | OUTDOOR
PESO INVISIBLE
LUX PR | SERVICES
RUIDO BLANCO
LUX VIDEO CRAFT | BEST AUDIOVISUAL OVER 60 SECONDS
ETAPA: CUENCA 2040
LUX VIDEO CRAFT | VISUAL EFFECTS POST-PRODUCTION
BYD SONG
LUX VIDEO CRAFT | BEST AUDIOVISUAL UNDER 60 SECONDS
DEUNA CHIN-CHIN
LUX AUDIO CRAFT | BEST USE OF ORIGINAL MUSIC & JINGLE
GÓZALO A OTRO NIVEL
LUX PRINT CRAFT | BEST USE OF ILLUSTRATION
TU ESPACIO COMPACTO
Lux Small Business Idea
AMEX SHOP SMALL POP UP STORE
LUX ACTION FOR GOOD
HOPE GENERATOR
LUX SOCIAL INNOVATION
MORADA
LUX SMALL BUSINESS IDEA
LA LUDOTECA
LUX SMALL BUSINESS IDEA
NEWS AVERTISING
LUX BEST USE OF TRADITIONAL MEDIA
PROMOS TENDIDAS
LUX NEW USE OF MEDIA | OFFLINE
MOM SPONSORSHIP
LUX BEST USE OF TRADITIONAL MEDIA
AMIXERS – FOLLOW UP
LUX BEST USE OF DIGITAL MEDIA
CUIDA TUS BOLAS
LUX BEST USE OF TRADITIONAL MEDIA
LOVE CRAFTED CAMPAIGN
LUX NEW USE OF MEDIA | OFFLINE
NADA QUE CONQUISTAR, CUERPOS DEL SUR
COLECCIÓN
CREAR EN UN AMBIENTE HOSTIL PUEDE SER PERJUDICIAL PARA LA SALUD
COLECCIÓN
THERESE – HUMANIDAD
OBRA INDIVIDUAL
ECUADORIAN TALENT FOR THE WORLD
ENRIQUE CHEDIAK
ECUADORIAN TALENT FOR THE WORLD
PAOLA ISSA
LUX LOVE BRAND OF THE YEAR | MARCA CON TRAYECTORIA
PILSENER
BRAVEST MARKETER OF THE YEAR
ANDREA VILLAFUERTE
CONTENT CREATOR OF THE YEAR | +100K FOLLOWERS
ANDREA NAVARRETE
CONTENT CREATOR OF THE YEAR | -100K FOLLOWERS
CAMILO BALLADARES | APUGOL
LUX LOVE BRAND OF THE YEAR | MARCA NUEVA
ECUABET
MARKETING TEAM OF THE YEAR
BANCO GUAYAQUIL
CREATIVE BRAND OF THE YEAR
BURGER KING
PRODUCTION COMPANY OF THE YEAR
BROOO TV
INDEPENDENT AGENCY OF THE YEAR
BBA
AGENCY OF THE YEAR
PARADAIS DDB
Shortlist 2025
| TÍTULO | MARCA/EMPRESA | INSCRIPTORES | COLABORADORES |
|---|---|---|---|
| LUX BEST USE OF TRADITIONAL MEDIA | |||
| BEER REFILL | CERVECERÍA NACIONAL | PILSENER | DELTA MULLENLOWE | |
| CUIDA TUS BOLAS | VERIS | RIGHT ANGLE MEDIA | RIGHT ANGLE MEDIA |
| MOM SPONSORSHIP | LA GANGA | BBA | JUK FABRYCA |
| NEWS AVERTISING | ASEGURADORA DEL SUR | BBA | FABRYCA |
| UNLUCKY MENTIONS | ECUASAL | CRIS-SAL | PARADAIS DDB | |
| LUX BEST USE OF DATA IN MEDIA | |||
| LIVING IN A PIZZA | PAPA JOHNS | BE FLAMINGO AGENCY | TITÁN | MACHINA |
| LUX BEST USE OF DIGITAL MEDIA | |||
| AMIXERS - FOLLOW UP | TESALIA CBC | 7UP | BREINJART | BEICON PAPER |
| COMMUNITY KING | BURGER KING | BBA | FABRYCA |
| KRUNCHY MASTER | KFC | PUNTO 99 | |
| PRICELESS WALL$ | HOME VEGA | BE FLAMINGO AGENCY | |
| LUX NEW USE OF MEDIA | ONLINE | |||
| COMMUNITY KING | BURGER KING | BBA | FABRYCA |
| REPORT THIS AD | VERIS | PARADAIS DDB | APOLO |
| LUX NEW USE OF MEDIA | OFFLINE | |||
| 1 MINUTO AL CORAZÓN | UNILEVER | PINGÜINO | INITIATIVE | PUBLIFYER |
| LOVE CRAFTED CAMPAIGN | ALICORP | DON VITTORIO | PARADAIS DDB | BEICON |
| PROMOS TENDIDAS | PYCCA | RIGHT ANGLE MEDIA | DELTA MULLENLOWE |
| UNLUCKY MENTIONS | ECUASAL | CRIS-SAL | PARADAIS DDB |
| TÍTULO | EMPRESA | MARCA | INSCRIPTOR | COLABORADORES |
|---|---|---|---|
| LUX SOCIAL INNOVATION | |||
| HOPE GENERATOR | ORGU | FORD | BBA | FABRYCA |
| LUX ACTION FOR GOOD | |||
| AMEX SHOP SMALL POP UP STORE | AMERICAN EXPRESS | BANCO GUAYAQUIL | STUDIOPUNTOGA BBA |
| LUX SERVICE INNOVATION | |||
| CARDIO BEAT | LABORATORIOS BAGÓ | BBA | FABRYCA |
| LUX DIGITAL TRANSFORMATION | |||
| THE REAL PROMPT | POLICÍA NACIONAL | BBA | FABRYCA |
| LUX SMALL BUSINESS IDEA | |||
| TU ESPACIO COMPACTO | IWI | JUAN RUÍZ LÓPEZ AMELIA TAPIA | |
| MORADA | MORADA | CARIDAD CARRIÓN | |
| LA LUDOTECA | LA LUDOTECA | MARÍA CECILIA ARMIJOS VANESSA MOYANO | CRIDA |
| TÍTULO | EMPRESA | MARCA | INSCRIPTOR | COLABORADORES |
|---|---|---|---|
| LUX AUDIO / PRODUCTS | |||
| FREE MENTIONS BY PETE ZAHAT | FOOD DELIVERY BRANDS | PIZZA HUT | BBA | FABRYCA |
| LUX AUDIO | CAMPAIGN | |||
| FREE MENTIONS BY PETE ZAHAT | FOOD DELIVERY BRANDS | PIZZA HUT | BBA | FABRYCA |
| UNLUCKY MENTIONS | ECUASAL | CRIS-SAL | PARADAIS DDB | |
| LUX CYBER & MOBILE | SOCIAL MEDIA | |||
| COMMUNITY KING | BURGER KING | BBA | FABRYCA |
| DONUT BURGER | BURGER KING | BBA | FABRYCA |
| FREE MENTIONS BY PETE ZAHAT | FOOD DELIVERY BRANDS | PIZZA HUT | BBA | FABRYCA |
| PESO INVISIBLE | REINA DE GUAYAQUIL | DIRECCIÓN DE LA MUJER | BREINJART | BEYOND THE LINE |
| PRICELESS WALL$ | HOME VEGA | BE FLAMINGO AGENCY | |
| REPORT THIS AD | VERIS | PARADAIS DDB | APOLO |
| TIPTI DORMIDO | TIPTI | DELTA MULLENLOWE | |
| LUX CYBER & MOBILE | GAMES | |||
| LAG OR BAD | XTRIM | PARADAIS DDB | BROOOTV |
| REALTY FOR GAMERS | MINUTOCORP | GRAND VIEW | GARNIER BBDO | BROOOTV UPPLEY DIGITAL |
| LUX CYBER & MOBILE | CAMPAIGN | |||
| LIVING IN A PIZZA | PAPA JOHNS | BE FLAMINGO AGENCY | APOLO TITÁN |
| MOM GPS | HYUNDAI | BE FLAMINGO AGENCY | BOLDER STUDIO |
| TE LO CUENTO DESDE | BANCO GUAYAQUIL | CIRCO | LA GALLERA |
| LUX SMART STRATEGY | MEDIA IMPLEMENTATION | |||
| COMMUNITY KING | BURGER KING | BBA | FABRYCA |
| LUX SMART STRATEGY | SERVICE BRANDS | |||
| LIVING IN A PIZZA | PAPA JOHNS | BE FLAMINGO AGENCY | APOLO TITÁN |
| LUX SMART STRATEGY | PRODUCT BRANDS | |||
| CAMPAÑA IMPERFECTA | ALICORP | DON VITTORIO | PARADAIS DDB | LEVECTOR |
| REALTY FOR GAMERS | MINUTOCORP | GRAND VIEW | GARNIER BBDO | BROOOTV UPPLEY DIGITAL |
| LA SALSA PICANTE PERFECTA | HEINEKEN ECUADOR | HEINEKEN | PUBLICIS GROUPE | ARIADNA DENTSU WHISKY FILMS RENTING CENTER |
| LUX PRINT | CAMPAIGN | |||
| BARCOS | LA FABRIL | CICLÓN | GRABBIT FILMS | MCCANN ALICIA STUDIO |
| NUEVOS HOGARES | PYCCA | DELTA MULLENLOWE | |
| OCEANS WITH TRYPOPHOBIA | COLECTIVO CABOS | BE FLAMINGO AGENCY | |
| VICTORIES ARE LIQUID. GLORY IS ETERNAL | TESALIA CBC | GATORADE | DELTA MULLENLOWE | ALICIA STUDIO |
| LUX PROMO & ACTIVATION | SERVICES | |||
| LAG OR BAD | XTRIM | PARADAIS DDB | BROOOTV UPPLEY DIGITAL |
| LIVING IN A PIZZA | PAPA JOHNS | BE FLAMINGO AGENCY | APOLO TITÁN |
| LUX PROMO & ACTIVATION | PRODUCTS | |||
| REALTY FOR GAMERS | MINUTOCORP | GRAND VIEW | GARNIER BBDO | BROOOTV UPPLEY DIGITAL |
| LUX DIRECT | EXPERIENCE | |||
| LAG OR BAD | XTRIM | PARADAIS DDB | BROOOTV UPPLEY DIGITAL |
| REALTY FOR GAMERS | MINUTOCORP | GRAND VIEW | GARNIER BBDO | BROOOTV UPPLEY DIGITAL |
| LUX DIRECT | CAMPAIGN | |||
| LIVING IN A PIZZA | PAPA JOHNS | BE FLAMINGO AGENCY | APOLO TITÁN |
| LUX FOR GOOD | OUTDOOR | |||
| PESO INVISIBLE | REINA DE GUAYAQUIL | DIRECCIÓN DE LA MUJER | BREINJART | BEYOND THE LINE |
| LUX FOR GOOD | DIRECT | |||
| HOPE GENERATOR | ORGU | FORD | BBA | FABRYCA |
| LUX PR | PRODUCTS | |||
| COMMUNITY KING | BURGER KING | BBA | FABRYCA |
| LUX PR | SERVICES | |||
| CÓNDOR VALENTINO | FUNDACIÓN AMARU | INHAUS MEDIA | INHAUS ESTUDIO CREATIVO |
| PESO INVISIBLE | REINA DE GUAYAQUIL | DIRECCIÓN DE LA MUJER | BREINJART | BEYOND THE LINE |
| THE NEW CMMMO | TELEFÓNICA | MOVISTAR | OGILVY | FILMEIKERS HAVAS |
| TIPTI DORMIDO | TIPTI | DELTA MULLENLOWE | |
| LUX OUTDOOR | PRODUCTS | |||
| PROMOS TENDIDAS | PYCCA | DELTA MULLENLOWE | RIGHT ANGLE MEDIA |
| LUX VIDEO | SERVICES | |||
| FÁBRICA DE MEMES | BANCO GUAYAQUIL | BBA | FABRYCA |
| LUX VIDEO | CAMPAIGN | |||
| UNA COLABORACIÓN INESPERADA | KFC | PUNTO 99 | LEVECTOR |
| LUX VIDEO CRAFT | BEST AUDIOVISUAL OVER 60 SECONDS | |||
| ECUADOR NOS MUEVE - CORTOMETRAJE | MOVISTAR | LEVECTOR | OGILVY |
| EFFORT DEFINES YOU | BANCO PICHINCHA | DELTA MULLENLOWE | AKIRA FILMS RIGHT ANGLE MEDIA |
| ETAPA: CUENCA 2040 | ETAPA | INHAUS ESTUDIO CREATIVO | INHAUS MEDIA |
| RUIDO BLANCO | FUNDACIÓN CASA RONALD MCDONALD | PARADAIS DDB | ORUGA CINE FLETCHER + MUNSON GRAN IDEA |
| TODO PEQUEÑO DETALLE HACE UNA GRAN NAVIDAD | BANCO PICHINCHA | BANG MOTION & FILMS | DELTA MULLENLOWE |
| LUX VIDEO CRAFT | BEST AUDIOVISUAL UNDER 60 SECONDS | |||
| BYD SONG | ANDORCOPR | BYD | GRABBIT FILMS | ISRAEL BARAHONA |
| ECUADOR NOS MUEVE | MOVISTAR | LEVECTOR | OGILVY |
| DEJA DE SER EXTRANJERO EN TU TIERRA | MINISTERIO DE TURISMO | GRABBIT FILMS | MCCANN |
| DESPIERTA TU PASIÓN | UDLA | BE FLAMINGO AGENCY | TITÁN |
| LUX VIDEO CRAFT | VISUAL EFFECTS POST-PRODUCTION | |||
| ETAPA: CUENCA 2040 | ETAPA | INHAUS ESTUDIO CREATIVO | INHAUS MEDIA |
| MAYBATTLE DE MAYFLOWER | GRUPO MB | MAYFLOWER | DELTA MULLENLOWE | RIGHT ANGLE MEDIA |
| LUX VIDEO CRAFT | BEST AUDIOVISUAL FOR MUSIC VIDEOS | |||
| ARRIBA MI PILSENER - VIDEOCLIP | CERVECERÍA NACIONAL | PILSENER | LEVECTOR | DELTA MULLENLOWE |
| LUX AUDIO CRAFT | BEST USE OF AUDIO DESIGN | |||
| BYD SONG | ANDORCOPR | BYD | GRABBIT FILMS | ISRAEL BARAHONA |
| DEJA DE SER EXTRANJERO EN TU TIERRA | MINISTERIO DE TURISMO | GRABBIT FILMS | MCCANN |
| LUX AUDIO CRAFT | BEST USE OF ORIGINAL MUSIC & JINGLE | |||
| RUIDO BLANCO | FUNDACIÓN CASA RONALD MCDONALD | PARADAIS DDB | ORUGA CINE FLETCHER + MUNSON GRAN IDEA |
| DEUNA CHIN-CHIN | DEUNA | DELTA MULLENLOWE | ATIS KETCHUM LEVECTOR |
| LUX AUDIO CRAFT | BEST USE OF VOICE OVER & COPY | |||
| DEJA DE SER EXTRANJERO EN TU TIERRA | MINISTERIO DE TURISMO | GRABBIT FILMS | MCCANN |
| LUX PRINT CRAFT | BEST USE OF ILLUSTRATION | |||
| GÓZALO A OTRO NIVEL | LA UNIVERSAL | MANICHO | GARNIER BBDO | |
| MAGNUM CAPPUCCINO | UNILEVER | MAGNUM | WMG | NORPRO | IPG ECUADOR |
| PIDE YA | PEDIDOS YA | GRUPO DADÁ | |
| LUX PRINT CRAFT | BEST USE OF ART & DIGITAL COMPOSITION | |||
| OCEANS WITH TRYPOPHOBIA | COLECTIVO CABOS | BE FLAMINGO AGENCY |
| TÍTULO | CATEGORÍA | ARTISTA |
|---|---|---|
| MODERN ART | ||
| NADA QUE CONQUISTAR, CUERPOS DEL SUR | COLECCIÓN | CARLA BRESCIANI |
| CREAR EN UN AMBIENTE HOSTIL PUEDE SER PERJUDICIAL PARA LA SALUD | COLECCIÓN | JUAN DIEGO LOZANO |
| THERESE - HUMANIDAD | OBRA INDIVIDUAL | XAVIER CALDERÓN |
| DORMIR DE CONCHINHA | OBRA INDIVIDUAL | BEGOÑA SALAS |
Jurados 2025
JURADO
Geovanna Nassar
Head of Investment
WPP Media Colombia
JURADO
Rafael Ramirez
Media & Performance Marketing Lead, General Motors – GMSA
Colombia
JURADO
Darya Delgado
Brand Manager Diageo – Caribe y Centroamérica
Perú
JURADO
Alan Vainrub
CEO de Omnicom Media Group
Costa Rica
JURADO
Fernando Machado
Presidente del Jurado
JURADO
Leonardo Chiesi
Chief Creative Officer
MW / McCann Chile
JURADO
Rodrigo Tarquino
Vicepresidente Creativo
Weber Shandwick / McCann México
JURADO
Brenda Jácome
Senior Creative
adam&eve DDB
Londres
JURADO
Luciana Olivares
Gerente General
Boost Brand Accelerator
Perú
JURADO
Ricardo Aspiazu
Senior Vice President Creative & Brand Design
Verizon
JURADO
Ricardo Avilés
Chief Creative Officer
LePub
JURADO
Orlando Álvarez
Chief Creative Officer
Publicidad Comercial MullenLowe
JURADO
Joffre Carmona
Founder & Chief Creative Officer
Buentipo
JURADO
Juliana Leite
Vicepresidenta de Proyectos Especiales y Contenido Creativo
Africa Creative DDB
JURADO
Ari Evasio
Director | NOT NORMAL Miami
JURADO
Julián Maira
Presidente del jurado
Fundador | 14 al centro
JURADO
Corinna Martínez
Partner & Head of Production | Mastodonte Films
JURADO
Simon Bross
Director | GEBE
JURADO
Maureen Hufnagel
DIRECTORA LANDIA – Presidenta de Jurado de Producción Audiovisual
JURADO
Hugo Veiga
Global Chief Creative Officer | AKQA, Nueva York
JURADO
Ricky Vior
Executive Creative Director | Creative Vice President
JURADO
Corinna Martínez
Partner & Head of Production | Mastodonte Films
JURADO
Juliana Ardila
Directora Creativa Asociada | Saatchi & Saatchi, New York
JURADO
Aldo Coghi
Experto en Innovación
CEO & Founder
Rocket Innovation
Costa Rica
JURADO
Martín Vivas
Co-Founder & CEO
Beyond Future
Argentina
JURADO
Roger Hidalgo
Chief Discovery Officer
ChangeLab
Perú
JURADO
Pedro José Mateos
Director de Innovación, Tecnología y Comunidades de Aprendizaje
Epic Center
USA